Branding

Official logo, colors, and typography for the Electric Midnight identity.

The Brand System

Our visual identity is built on high contrast, deep cinematic backgrounds, and electric accents. Use these guidelines to maintain consistency across all platforms and media.

Electric Midnight
Signature color system
Minimal UI
Content-first design
Bold Type
Mont Black headers

Our Mark

Official Configurations
Sparkk Primary Logo

Primary

Main logo for apps, key art, and most placements. High contrast against dark backgrounds.

Sparkk Light Logo

Light

Use when a strictly monochrome mark is required or on complex dark backgrounds.

Sparkk Purple Logo

Purple

Use sparingly for special campaigns or stylized executions on light backgrounds.

Do Not: Add glow, shadow, stretch, distort, or change official colors.

Our Palette

Dark Cinematic & Electric Accents
Electric Midnight
#110033
RGB 17, 0, 51
Midnight Horizon
#220066
RGB 34, 0, 102
Sparkk Lime
#B8F818
RGB 184, 248, 24
Cloudlight Cream
#F3EDDE
RGB 243, 237, 222
Neon Pulse
#4302B2
RGB 67, 2, 178
Electric Glass
#00EEFF (5%)
RGB 0, 238, 255

Typography

Font = Mont

Stream
Independent.

Sparkk TV

Aa Bb Cc Dd Ee Ff
0 1 2 3 4 5 6 7 8 9

Usage Guidelines

Headers Use Uppercase Mont Black (900) for all major statements and page titles.
Body Text Use lighter weights (Regular/Light) for paragraphs. Maintain high readability.
Restrictions Avoid using Heavy/Black weights for long-form paragraphs.

Download Official Assets

Get the complete kit including vector logos, icons, and transparent PNGs. Ideal for app stores, press kits, and sponsor decks.

Coming Soon