Midnight
Pulse
The visual and thematic identity of Sparkk TV.
The heart of our identity.
The Sparkk TV identity champions independent voices with clarity and conviction. “Midnight” grounds the brand in depth and focus; our accent brings energy and discovery.
It’s bold, minimal, and premium—so the stories shine first. This is Sparkk TV.
This is our mark.
The Sparkk wordmark hides play/pause cues—our promise of on-demand, independent stories.
Do
- Maintain clear space equal to the height of the “k”.
- Use official color pairings only (Midnight / Yellow).
- Prefer vector (SVG) for UI; use PNG for raster placements.
Don’t
- Distort, rotate, stretch, or apply effects to the mark.
- Change the approved colors or add outlines/glows.
- Place on low-contrast backgrounds without a keyline.
This is our palette.
“Midnight” anchors the experience; the accent carries energy. Use neutrals to let content lead.
Midnight Ink
HEX #0e0e20 · RGB 14, 14, 32
Duranta Yellow
HEX #d8e63c · RGB 216, 230, 60
Tetsu-Kon Blue
HEX #17184b · RGB 23, 24, 75
Cloud Dancer
Translucent White · HEX #f0eee9 · RGB 240, 238, 233
Intergalactic Highway
HEX #273287 · RGB 39, 50, 135
Glass Veil
Translucent Overlay · HEX #ffffff0d · RGB 255, 255, 255 @ 5%
Accessibility
Target 4.5:1 contrast for body copy. Reserve Duranta Yellow for emphasis and UI states.
Backgrounds
Use Midnight fields with **Glass Veil** overlays for panels; avoid busy imagery behind long text.
This is our voice.
Nexa drives clarity and impact—headlines go heavy; UI text stays crisp and readable.
Headlines
The quick brown
fox jumps over
the lazy dog.
Details & UI
abcdefghijklmnopqrstuvwxyz
0123456789
Use uppercase for section headers and buttons; sentence case for long-form copy.
This is our system.
Cohesive geometry, restrained iconography, and subtle motion keep the focus on the story.
Corners
Use **16px / 1rem** corner radius on cards, pills, inputs, and buttons.
Icons
Use regular/solid icons at consistent sizes; apply accent color sparingly for emphasis.
Motion
Subtle fades/slides only; avoid distracting or looping animations.
Brand questions?
Need approvals, co-branded placements, or usage guidance? We’re here to help.