Branding

Official logo, colors, and typography for the Electric Midnight identity.

Brand guidelines
Electric Midnight.
Bold. Minimal.
Use these official logos, colors, and typography when Sparkk TV appears in product UI, press, or co-branded work. Keep it clean. Keep it consistent.
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Our mark
Logo variants.
Use official files only. Don’t redraw, distort, recolor, or add effects. Choose the variant that reads best on the background.
Primary
Sparkk Primary Logo
Main logo for apps, key art, and most placements.
Light
Sparkk Light Logo
Use when a light mark reads best on very dark backgrounds.
Purple
Sparkk Purple Logo
Use sparingly for special campaigns or stylized executions.
Do: Use official files, keep proportions, maintain clear space.
Don’t: Add glow/shadow, change colors, stretch or distort.
Our palette
Dark cinematic. Electric accents.
Use these core colors for UI, key art, and brand surfaces.
Electric Midnight
Core background
HEX #110033
RGB 17, 0, 51
Midnight Horizon
Gradient anchor
HEX #220066
RGB 34, 0, 102
Sparkk Lime
Primary accent
HEX #B8F818
RGB 184, 248, 24
Cloudlight Cream
Primary neutral
HEX #F3EDDE
RGB 243, 237, 222
Neon Pulse Purple
UI states
HEX #4302B2
RGB 67, 2, 178
Electric Glass
Translucent overlay
HEX #00EEFF0d
RGB 0, 238, 255 @ ~5%
Typography
Bold for heroes. Clean for everything else.
Mont everywhere — 900 for statements, lighter weights for clarity.

Stream Independent. Discover what doesn’t trend.

SPARKK TV

abcdefghijklmnopqrstuvwxyz

0 1 2 3 4 5 6 7 8 9 • ! ? & # @

Guidelines
  • Base size: 17px (1rem).
  • Use uppercase Mont at 900 for major headings.
  • Use lighter weights for paragraphs.
  • Avoid heavy weights for long copy.
Brand kit
Download official assets.
Official files for logos, icons, and core brand references. Use these for app stores, press kits, sponsor decks, and co-branded marketing.
Need something specific?
Press & brand requests.