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The new slogan for for Sparkk TV. We have gone through many slogans over the years, from the much used ‘Go Beyond The Show’ all the way to ‘Web Entertainment Network’. We have always kept the same focus and that’s on the future of web series and Online TV. 2018 is no different as we are now the largest we have ever been and only keep growing. Last year we added 17 new series and another 8 new seasons of current series on Sparkk TV.
Now let’s look at how the design for the new Logo came about. What we knew is that we wanted to recycle some elements off the current design. But we wanted a fresh look and approach to take us into the 2020’s. So we took a look at elements we have used in the past. The idea was already there in front of us, The three play buttons of Sparkk TV.
The three play buttons represent New, Current & Completed Series on Sparkk TV. They were introduced in 2016 and we have phased them out since in favor of word & color branding on our show pages. But how do we create a great look using 3 play buttons and keep some of our current elements. Well let’s go to a drawing class for that. Below is our first draft of the logo without some of the later elements. We started by putting 3 play buttons inside of each other and creating a shadow.
We of course colored the logo in and with our colors and said WOW! We loved it from the first minute we looked at it. But of course something was missing, an element that we really loved, our mouse cursor showing that we are an Online TV Network. So we took the inside Play button and made it double as a mouse cursor also. So the new icon had double meaning in it’s Play Buttons. The next step was to look at our word mark part of the logo. We love our current design but it didn’t fit the new icon at all. It wasn’t bold enough. So we got ahold of our friends at dafont, showed them what we made and said what should we do. They introduced us to a new font called Coolvetica. A bold font based on a flat design. But then we also needed something new for the TV part or do we? Well most people will not see the change but we did make one to the TV part of the font, gone is the old Code Bold and we introduced it to Quantify. The fonts are the same exact except the thickness and heights.
Now we had out final design and we were ready to launch...